20 Ways To Evaluate Sales Performance
1. Sales
volume in dollars
2. Sales
volume in units sold
3. Sales
volume by type of customer
4. Sales
volume by product or service
5. Sales
volume versus dollar quota
6. Sales
volume versus unit quota
7. Sales
volume versus last year's sales volume
8. Sales
volume per sale
9. Average
sales volume per sales call
10. Percentage
of actual sales to sales calls
11. Amount
of new customer sales
12. Number
of current accounts lost
13. Gross
profit of salesperson's territory
14. Net
profit of salesperson's territory
15. Sales
expenses in relation to sales volume
16. Number
of customer complaints
17. Number
of customer praises
18. Percentage
of cancellations
19. Sales
expenses in relation to sales volume
20. Number
of prospects contacted daily
"Money and
time are the heaviest burdens of life and the unhappiest of all
mortals are
those who have more of either than they know how to use."
