TUNE OUT YOUR DAY AND TUNE YOUR PROSPECTS IN!
Every customer needs personal attentiveness, individual treatment, plus geniune interest. Rapport is defined as "the attraction of another person's attention and trust, that you understand them and their reality to such an extent that you can support, help and enhance them in the context of your relationship". Remember to use people's names. Look for items or subjects of common interest. Be complimentary! If you wish to get clients to like you - like them first! If you feel positively towards them, they are much more likely to release their own defensiveness towards you. "Whatever is worth doing at all is worth doing well."